Business Coaching

My journey as an entrepreneur began over 25 years ago when I founded Ornelas and Associates Advertising, one of the first and largest Latino advertising agencies in the United States.  Like many entrepreneurs without the benefit of business coaching I took the rocky and risky road to success and experienced first-hand the “Thrill of Victory” when we achieved our goals and the “Agony of Defeat” when we fell short.  I learned that the first step to building a sustainable business is a plan that clearly articulates the company Vision, the Higher Purpose, Core Values, and SMART (Specific, Measurable, Achievable, Realistic, and Time oriented) goals and strategies.

I work with owners of small to mid-sized companies to create this plan, in collaboration with their employee team, and coach them through every step of the execution and hold them accountable for the actions they agree to take.  Some of my clients are start-ups.  Many of my clients hire me to coach them in turning around their under performing or failing businesses.  All of my clients in the last 4 years have seen positive and measurable results in their business and personal life.

Utilizing my Energy Leadership Development Program, I help my clients become stronger leaders, build an engaged workforce, attract more clients and customers, develop a strong brand identity, and have more fun than they have ever had before as a business owner.



  • During our always intensive and frequently grueling education at iPEC, few of my fellow students were as influential on me as Victor Ornelas. I grew to count on Victor’s natural intuition, insight and practical experience and will surely consult his services in the future. I consider him a friend, a colleague, a trusted advisor, and an exceptional coach. I heartily recommend Victor to anyone wanting to take their game to a higher level.

  • Victor is an incredible motivational executive coach with the ability to help one see their true capabilities and strengths. Aside from being a well- known and highly respected advertising and marketing “guru,” his consulting skills are the best in the industry. I would recommend Victor to anyone looking to find their true potential both personally and in business. I have had the honor of working with Victor and experiencing firsthand his higher plane of strategic consulting and have seen him take struggling businesses and professionals and turn them into shining stars! Victor would be the first step to take for any business or professional interested in bringing out the best of what they offer and capitalizing on it. Under Victor’s direction and coaching, I have been able to move to a higher level professionally and individually. He is undoubtedly a “gold mine”.

  • Victor has been extremely valuable to my practice and the work I do. His listening has provided me the space to explore ideas and new ways of thinking that can sometimes be hard to do on my own. Even as a coach! His expertise and experience shines through in his communication and coaching style. Because of our work together I’m now doing things in my practice that has expanded my capacities as a coach and business professional. Hiring Victor will be more than worth your while.
  • -Stephen Crossley, Client Executive, Novacoast
  • -Lauren Boyle, CEO, Grupo Exito
  • - Alanna Levenson, I Love My Life Coaching